Klaviyo flows that ship revenue.
CRO that verifies, not estimates.
3 years owning lifecycle for a top-3 Vietnamese kids retailer. 12 flows live, monthly experiment cadence, dashboards the team actually opens. Same model, applied to your store.
Most "Klaviyo experts" set up flows. We own outcomes.
Setting up a welcome flow in Klaviyo takes 90 minutes. Setting up 12 flows that work together, segment cleanly, hand off to ads correctly, and show up on a dashboard you actually read — that takes years to do well.
LUMA-E ran Klaviyo for Kidsplaza.vn (top-3 Vietnamese kids retailer) for 3 years. We architected the flows, ran the experiment cadence, built the dashboards, trained their team. Email-attributed revenue lifted 38% in the first 90 days.
CRO works the same way. We don't run "best practice" tests. We pick experiments that are worth the runtime, instrument them properly, and ship the wins. Receipts, not theories.
Lifecycle + CRO scope.
One retainer, two streams of work. Tight scope, weekly cadence, monthly review.
Flow architecture
Welcome series, abandoned cart, browse abandon, post-purchase, win-back, VIP, replenishment, sunset. 8–12 flows live.
Segmentation system
RFM scoring, engagement scoring, AOV tiers, category preference. Segments that ads and email both use.
Monthly campaign calendar
4–8 campaigns/mo planned to your promo calendar, A/B tested on subject + send time.
CRO experiment program
1–2 tests live at a time, prioritized by ICE score. Quarterly results report with kept-changes log.
Retention dashboard
Looker Studio dashboard with email-attributed revenue, flow performance, segment health. Updated weekly.
Team training
Monthly 60-min session with your in-house team to hand off ownership of what we ship.
Two pricing tiers. No hourly games.
Pick the tier that matches your list size + experiment appetite. 30-day notice to cancel, always.
Lifecycle Essentials
- 8 core flows live + maintained
- 4 campaigns / month
- Monthly performance review
- Slack channel access
Lifecycle + CRO
- 12 flows + RFM segmentation
- 8 campaigns / month
- 2 CRO tests live always
- Retention dashboard included
- Weekly + monthly review
Klaviyo Audit Only
- Full account audit
- Flow + segment review
- Deliverability check
- 90-day roadmap
Lifecycle questions.
Do you only work with Klaviyo?⌄
For now, yes. We've spent 3 years deep on Klaviyo and we'd rather be very good at one platform than mediocre at four. If you're on Mailchimp / Omnisend we can refer.
How do you measure email-attributed revenue?⌄
Klaviyo's built-in revenue attribution with a 5-day click + 1-day view window. We cross-check against GA4 last-non-direct. Report the conservative number.
Will you work with our ads agency?⌄
Yes. We do this all the time. Tight communication on segments and creative direction so email and paid don't fight each other.
What's a realistic lift?⌄
Depends on starting point. If you have nothing live now, expect 15–40% lift in email-attributed revenue in 90 days. If you have flows running already, expect 5–15% from architecture + segmentation improvements.
Get a Klaviyo audit.
Decide the retainer next.
One-week audit, $2,500 flat. You see the gaps, the priorities, the 90-day roadmap. Decide the retainer with that on the table.