# LUMA·E

> LUMA·E is an AI-first ecommerce consultancy led by Leo Nguyen. We run AVOS — an
> AI Visibility Operating System that makes ecommerce brands appear, parse, and
> convert across ChatGPT, Perplexity, Google AI Overviews, Claude, and agentic
> shopping — on top of the Shopify Plus and Magento 2 builds we ship. We work with
> ecommerce brands directly and white-label for agencies serving them.
> We also offer a free AI Ecommerce Audit tool that grades stores on 5 dimensions.

## Services
- [AVOS — AI Visibility Operating System](https://luma-e.com/avos): Audit → Report → Implement → Operate. 2-week fixed-scope audit, not 8. Covers AI visibility — making your brand citable and parseable across AI search and agentic shopping.
- [AI Ecom Build](https://luma-e.com/services/ai-ecom-build): Ground-up Shopify Plus + Magento builds with an AI-first delivery model.
- [Lifecycle + CRO](https://luma-e.com/services/lifecycle-cro): Klaviyo lifecycle, retention, and conversion-rate optimization.
- [AI Correctness Sprint](https://luma-e.com/ai-readiness): Fixed-price fix for stores where AI agents read the rendered text wrong (e.g. an in-stock item reported as backordered). Measure across 4 AI agents, ship five fixes verified in raw HTML, re-measure in 10 days. Correctness, not rankings. Quick Check free; Sprint $1,500 up to 5,000 SKUs; agency $850/store (min 3). Shopify Plus & Magento 2.
- [Free AI Audit](https://luma-e.com/audit): 5-minute AI visibility grader for your store.

## AVOS Capabilities
- [Answer engine optimization](https://luma-e.com/avos): Your brand appearing in ChatGPT, Perplexity, Google AI Overviews, and Claude search. Content, entity, and citation strategy engineered for LLM ingestion.
- [Agent commerce readiness](https://luma-e.com/avos): Your products parseable and shoppable by AI shopping agents. Structured feeds, agent-friendly checkout signals, schema, knowledge graph.
- [LLM brand monitoring](https://luma-e.com/avos): Track brand mentions, sentiment, and share-of-voice across AI answers. Competitive intelligence on the AI surface, not the SERP.
- [Entity & structured data engineering](https://luma-e.com/avos): Schema, JSON-LD, knowledge graph, and product feed engineering treated as a first-class engineering problem — not a tag-manager job.

## Case Studies
- [Kangar Wear — fashion brand built from zero on Shopify](https://luma-e.com/work/kangar-wear-shopify-build): A US founder with a brand idea and no store. We built the full Shopify storefront from scratch — men's and women's lines, collections, checkout — and shipped it live.
- [Puff Puff Pass It — built from scratch, then scaled](https://luma-e.com/work/puff-puff-pass-it-shopify): Built the Shopify store from the ground up, then kept enhancing it — large catalog, age-gating, free-shipping logic, and 3,000+ verified reviews live on site.
- [Bird Pick Tea — migrated off Magento onto Shopify](https://luma-e.com/work/bird-pick-tea-magento-shopify): Replatformed an established tea brand from Magento to Shopify — full catalog migration, multi-currency, and a cleaner storefront the team can actually run.
- [Mrs. Tea — store enhancement for a functional tea brand](https://luma-e.com/work/mrs-tea-shopify-enhancement): Enhanced an existing Shopify store for an Australian functional-tea brand — sharper storefront, wholesale portal, and subscription, tuned around how customers buy.
- [Homelegance USA — built from scratch + SEO](https://luma-e.com/work/homelegance-usa-build-seo): Built a large-catalog furniture store from the ground up and laid the SEO foundation — structure that holds up across thousands of products.
- [Home Elegance USA — four AI agents said in-stock furniture was backordered. It wasn't.](https://luma-e.com/work/home-elegance-usa-ai-agent-commerce-readiness-2026): Every AI shopping agent — ChatGPT, Gemini, Perplexity, Claude — quoted this 30,855-product Shopify store's furniture as backordered when it wasn't. Ten days, five fixes, all four agents stopped. Three now confirm "In stock."
- [Glamour Luxe Beauty — salon site build (VN)](https://luma-e.com/work/glamour-luxe-beauty-build): A nail & lash salon in Ho Chi Minh City needed a real website. LUMA-E hand-built it ground-up on Next.js, in Vietnamese — service menu, price list, gallery, and a clear booking/contact path — shipped live.
- [VA Glamour Beauty — new Australian beauty store, built from scratch](https://luma-e.com/work/va-glamour-beauty-build): A second beauty store built from the ground up for the Australian market — storefront, catalog, and checkout, shipped live.
- [NexAuto — full build cycle for a UAE car-service platform](https://luma-e.com/work/nexauto-uae-platform): Owned the full build cycle for a Dubai car-service brand — UI/UX through integration, a booking system, and service-contract flows. Pickup-to-delivery car care, online.
- [Diviners — design system + build with CRM and LLM under the hood](https://luma-e.com/work/diviners-platform-crm-llm): Designed and built the platform from scratch — a full design system on top, with CRM and LLM integrations underneath supporting events, content, and community across EN/VI.
- [ANLAP — large corporate / B2B build for a Vietnamese manufacturer](https://luma-e.com/work/anlap-b2b-vietnam): A large corporate B2B build for one of Vietnam's established manufacturers — structured to present decades of capability, services, and capacity to industrial buyers.
- [Ranpolaris — travel-booking site for a Da Nang tour operator](https://luma-e.com/work/ranpolaris-travel-booking): A travel-booking site for a Da Nang tour operator — tours, private transfers, car rental and activities, with multi-currency and multi-channel contact built for international travellers.
- [TL Portraitz — Wix site for a Canadian wedding photographer](https://luma-e.com/work/tl-portraitz-wix-wedding): A Wix site for an Edmonton wedding photography and videography studio — portfolio, packages, and booking built to win couples planning their day.
- [Siam BioLife — launch site for a Thai cannabis B2B startup](https://luma-e.com/work/siam-biolife-thailand): A launch site for a new Thai medical-cannabis B2B startup — built to present cultivation, compliance, and capacity credibly to partners and buyers in a regulated category.
- [Elkicken — WooCommerce build & customization for a Swedish e-mobility brand](https://luma-e.com/work/elkicken-woocommerce-build): Built and customized the WooCommerce store for a Swedish e-scooter and hoverboard brand — product storytelling, spec-led product pages, and a checkout tuned for the Nordic market.
- [Powrplus — Shopify brand built from UI/UX through maintenance](https://luma-e.com/work/powrplus-shopify-lifecycle): Built a Shopify brand from the ground up — UI/UX, store build, and ongoing maintenance. The brand performed so well the owner sold it, and is now back to build the next one.
- [Vivian — Multi-Brand Beauty Web Build + Social Retainer Across AU and Vietnam](https://luma-e.com/work/vivian-multi-brand-beauty-web-social-au-vn): Australia-based multi-brand operator — one-off Astro plus Decap web build for a launch beauty brand, plus an ongoing social retainer across a beauty salon brand in Ho Chi Minh City and an education brand. Three brand tracks, one shared memory layer.
- [Explore To Win — one tangled catalog rebuilt into a clean, trackable system](https://luma-e.com/work/explore-to-win-shopify-catalog-architecture): A language-learning publisher's Shopify catalog had 12 products with messy tracking. We're re-architecting it into 4 lines × 3 formats behind a variant-style selector, with per-line reviews and a rebuilt ad-tracking layer so every format has its own identity. Build in progress.
- [Due Toscani — Italian cashmere brand, lifecycle email + storefront redesign](https://luma-e.com/work/due-toscani-shopify-lifecycle-redesign): An Italian cashmere D2C on Shopify had no lifecycle marketing and dated pages. We built bilingual (IT/EN) abandoned-cart + checkout flows in Klaviyo, new-product push campaigns, cut duplicate native automations, and redesigned the homepage + PDP with a colour-swatch selector.
- [EU B2B wholesaler — moving off two WordPress sites onto one Shopify platform](https://luma-e.com/work/eu-b2b-wholesaler-wordpress-shopify-replatform): A Dutch/German B2B wholesaler ran two separate WordPress storefronts. We're rebuilding onto a single Shopify platform — unified structure, cleaned menus/footers, full 301-redirect mapping, multi-market NL/DE storefronts and wholesale signup — staged on subdomains ahead of cutover.

## Partners
- [Agency Partner Program](https://luma-e.com/partners): White-label AI visibility audits and implementation for agencies with an existing ecommerce install-base. Partner keeps the client relationship; LUMA·E runs the back end. Sample audit report available on /partners — no email gate. Also shipped for: BioLife Group, Medivita, Dragonfly APAC.

## Writing
- [Writing — index](https://luma-e.com/blog): Long-form on AI search, ecommerce replatforming, and the operating model behind AVOS.
- [Making Magento 2 Agent-Ready: The Correctness Layer No One Is Measuring](https://luma-e.com/blog/magento-2-agent-ready-correctness-mars): AI shopping agents now read your Magento store and answer for you. Passing Google's Agentic Browsing check means the door is open — it says nothing about whether the agent walks in and tells the truth. Here is the correctness layer, and MARS, the score for it.
- [Four AI Agents Told Shoppers This Furniture Store Was Out of Stock. It Wasn't.](https://luma-e.com/blog/four-ai-agents-said-out-of-stock-shopify-template-fix-2026): A Shopify furniture retailer was losing sales to a single template bug — every AI shopping agent said in-stock items were backordered. Ten days after five fixes, all four stopped. Full before/after, dated, repeatable.
- [How to Get Your Ecommerce Brand Cited by ChatGPT and Perplexity](https://luma-e.com/blog/get-cited-by-chatgpt-ecommerce): A practitioner's guide to AI visibility for ecommerce — why being crawled is not the same as being cited, how citation is a matching problem before it is a merit problem, and the 90-day sequence to get your Shopify Plus or Magento 2 store recommended by ChatGPT, Perplexity, and Gemini.
- [Magento 2 to Shopify Migration Agency: What to Evaluate Before You Sign](https://luma-e.com/blog/magento-2-to-shopify-migration-agency): A practitioner's evaluation checklist for choosing a Magento 2 to Shopify migration agency — which M2 features have no 1:1 Shopify equivalent, what Shopify Plus actually gates, and what breaks after launch.
- [Shopify Plus Checkout Extensibility for B2B: What Actually Ships in 2026](https://luma-e.com/blog/shopify-plus-checkout-extensibility-b2b-2026): A working guide to Shopify Plus checkout extensibility for B2B in 2026 — UI Extensions, Functions, the five B2B customizations that ship reliably, and what still forces a draft-order flow.
- [Jack Is a Cron Job: 90 Days of AI-First Outbound, 5 Real Replies, and What I'd Change](https://luma-e.com/blog/cron-job-outbound-90-days-5-replies-2026): Ninety days into running an AI-first outbound program where the sales operator is a scheduled task instead of a person, here is the honest reply-rate, the five threads that actually mattered, and the three parts of cold that automation still cannot own.
- [The 12-Page AI Visibility Audit Workbook: How to Self-Score Your Store in 60 Minutes](https://luma-e.com/blog/ai-visibility-audit-workbook-self-score-60-min): A walkthrough of the 12-page AI Visibility Audit Workbook we use internally at LUMA·E — every page, every prompt, and a scored example on our own site so you can run it end-to-end in one sitting without buying anything.
- [The Listicle Gap: Why DTC Brands Win AI Citations and Direct-Reply Brands Don't](https://luma-e.com/blog/listicle-gap-dtc-ai-citation-2026): AI engines cite third-party listicles and roundup pages far more than they cite brand-owned copy. DTC brands win the listicle by accident. Direct-reply and wholesale brands lose it — and can close it with the right 3-step fix.
- [Why I Stopped Calling It a Solo Agency: The AI-First Reframe and What It Cost Me](https://luma-e.com/blog/ai-first-vs-solo-agency-positioning-reframe-2026): A founder's build-in-public account of dropping the 'solo agency' label for 'AI-first' — the semantic collision that forced the change, the six surfaces I rewrote in an hour, and the month of reasoning behind a one-line edit.
- [How a Shopify Brand Goes From 0 to 2 AI Citations in 30 Days: A Live Audit Log](https://luma-e.com/blog/shopify-zero-to-two-ai-citations-30-day-log-2026): A day-by-day audit log of the exact codebase, schema, and llms.txt changes that moved one Shopify Plus brand from zero citations to two verified Perplexity citations in thirty days — including the wrong citation that came first and the four fixes that corrected it.
- [Shopify Plus B2B vs Magento 2 Commerce: A 12-Dimension Decision Framework (2026)](https://luma-e.com/blog/shopify-plus-b2b-vs-magento-2-commerce-decision-framework-2026): Most B2B platform decisions hinge on price. The post-mortems six months later are written on 12 different dimensions. Here is the framework we use before any build starts.
- [The AI Visibility Score: A Reproducible Audit Method for Ecommerce Brands (2026)](https://luma-e.com/blog/ai-visibility-score-reproducible-audit-method-2026): A reproducible 12-query, 5-dimension scoring rubric for measuring how often your Shopify or Magento store is cited by ChatGPT, Perplexity, and Claude — and what to fix when the number is low.

## News
- [AI News for Ecommerce — curated](https://luma-e.com/news): AI-industry news curated for ecommerce operators. Weekly updates on model releases, agent shopping, and structured-data changes that move the AI-visibility surface.

## About
- [About Leo](https://luma-e.com/about): 10+ years on Shopify Plus + Magento, 50+ projects, runs LUMA·E with an AI-first operating model.
- [Contact](https://luma-e.com/contact): Run a free 5-minute AI visibility audit.