01 — AI Visibility Operating System
Be visible where buyers now ask.
AVOS makes ecommerce brands — and the agencies that serve them — appear, parse, and convert across ChatGPT, Perplexity, Google AI Overviews, Claude, and the emerging agentic shopping layer — on top of the Shopify Plus and Magento stacks we already build.
Trusted by
6 of 50+ shipped. Every logo links to the case.
Also shipped for: BioLife Group, Medivita, Dragonfly APAC
WHAT AVOS COVERS
Four capabilities. One operating system.
Shipped as engineering, not slide-ware. Each capability lives on top of your existing Shopify Plus or Magento stack.
Answer engine optimization
Your brand appearing in ChatGPT, Perplexity, Google AI Overviews, and Claude search. Content, entity, and citation strategy engineered for LLM ingestion.
Agent commerce readiness
Your products parseable and shoppable by AI shopping agents. Structured feeds, agent-friendly checkout signals, schema, knowledge graph.
LLM brand monitoring
Track brand mentions, sentiment, and share-of-voice across AI answers. Competitive intelligence on the AI surface, not the SERP.
Entity & structured data engineering
Schema, JSON-LD, knowledge graph, and product feed engineering treated as a first-class engineering problem — not a tag-manager job.
HOW WE DELIVER
Audit, Report, Implement, Operate.
Fixed-scope start. Predictable timeline. Shareable artifact at every step.
Audit
AI surface scan. Structured-data and entity readiness assessment. Competitor benchmark on the AI surface.
Report
Prioritized findings, quick wins vs. structural fixes, roadmap with effort and impact.
Implement
Schema, JSON-LD, knowledge graph, content + entity strategy, product feeds, agent builds, storefront work on Shopify Plus / Magento.
Operate
Continuous AI-surface monitoring. Iteration loops. New AI surfaces as they emerge. Agent maintenance.
03 — SELECTED WORK
Work we shipped.
Not slides we presented.
Every case below is live — real URL, real store, still running.
Homelegance USA — built from scratch + SEO
Built a large-catalog furniture store from the ground up and laid the SEO foundation — structure that holds up across thousands of products.
Puff Puff Pass It — built from scratch, then scaled
Built the Shopify store from the ground up, then kept enhancing it — large catalog, age-gating, free-shipping logic, and 3,000+ verified reviews live on site.
Bird Pick Tea — migrated off Magento onto Shopify
Replatformed a established tea brand from Magento to Shopify — full catalog migration, multi-currency, and a cleaner storefront the team can actually run.
Powrplus — Shopify brand built from UI/UX through maintenance
Built a Shopify brand from the ground up — UI/UX, store build, and ongoing maintenance. The brand performed so well the owner sold it, and is now back to build the next one.
Kangar Wear — fashion brand built from zero on Shopify
A US founder with a brand idea and no store. We built the full Shopify storefront from scratch — men's and women's lines, collections, checkout — and shipped it live.
Vivian — Multi-Brand Beauty Web Build + Social Retainer Across AU and Vietnam
Australia-based multi-brand operator — one-off Astro plus Decap web build for a launch beauty brand, plus an ongoing social retainer across a beauty salon brand in Ho Chi Minh City and an education brand. Three brand tracks, one shared memory layer.
WHO WE WORK WITH
Three audiences. One operating system.
Brands
Premium DTC on Shopify Plus or Magento. Luxury fashion, jewellery, beauty, F&B, home/lifestyle.
Agencies
Boutique-to-mid ecommerce agencies in the UK, AU, US, and Asia needing AVOS capability without building the team. White-label or named partner.
Learn about white-label →
Founders
Vietnamese DTC founders scaling into US / UK / AU markets.
About LUMA—E
A small core team.
An AI-first operating model.
LUMA-E was founded by Leo, a senior ecommerce engineer with 10 years on Magento 2 and Shopify Plus and 50+ shipped projects.
Today LUMA-E runs as a small core team with an AI-first operating model — agents draft specs, review PRs, run audits. That's how we ship AVOS audits in 2 weeks instead of 8. We work direct with brands and white-label with agencies globally.
We're also building StockBridge — Shopify inventory you can trust, a purchase-orders and forecasting app for merchants leaving Stocky before it shuts down on August 31, 2026.
AI News · Weekly
What changed this week in AI × ecommerce.
Three picks per week, with our take on what it means for your store.
AGNT.Hub
AGNT.Hub lets you spin up persistent AI agents on Shopify or Magento without provisioning servers, so you can attach a personalized recommendation bot or order‑status assistant directly to checkout flows. Try a sandbox integration now and monitor latency and cost before scaling.
Claude Opus 4.7 and Fable 5 released — longer agentic tool use, faster output
For ecom: agentic checkout copilots and CS bots get more durable across multi-step tool calls. Worth retesting flows that broke on 4.5 due to context window or tool fatigue.
Shopify Sidekick adds product copy + automated workflow generation
For merchants who pay agencies for boilerplate copy and Flow setup — significant cost shift. The quality is competitive with mid-tier copywriters for SKU descriptions, weaker for brand narrative.
Don't know who owns AI visibility for your brand?
Start with a 2-week audit.
Fixed scope. Shareable report. Tell us what you're shipping — we'll tell you if AVOS fits.
Or try the free 5-minute grader first