Be visible where buyers now ask.
AVOS makes premium DTC brands appear, parse, and convert across ChatGPT, Perplexity, Google AI Overviews, Claude, and the emerging agentic shopping layer — on top of the Shopify Plus and Magento stacks we already build.
Trusted by brands shipping real revenue
Four capabilities. One operating system.
Shipped as engineering, not slide-ware. Each capability lives on top of your existing Shopify Plus or Magento stack.
Answer engine optimization
Your brand appearing in ChatGPT, Perplexity, Google AI Overviews, and Claude search. Content, entity, and citation strategy engineered for LLM ingestion.
Agent commerce readiness
Your products parseable and shoppable by AI shopping agents. Structured feeds, agent-friendly checkout signals, schema, knowledge graph.
LLM brand monitoring
Track brand mentions, sentiment, and share-of-voice across AI answers. Competitive intelligence on the AI surface, not the SERP.
Entity & structured data engineering
Schema, JSON-LD, knowledge graph, and product feed engineering treated as a first-class engineering problem — not a tag-manager job.
Audit, Report, Implement, Operate.
Fixed-scope start. Predictable timeline. Shareable artifact at every step.
Audit
AI surface scan. Structured-data and entity readiness assessment. Competitor benchmark on the AI surface.
Report
Prioritized findings, quick wins vs. structural fixes, roadmap with effort and impact.
Implement
Schema, JSON-LD, knowledge graph, content + entity strategy, product feeds, agent builds, storefront work on Shopify Plus / Magento.
Operate
Continuous AI-surface monitoring. Iteration loops. New AI surfaces as they emerge. Agent maintenance.
Numbers we shipped.
Not slides we presented.
Every case below has receipts — live URLs, before/after metrics, and a founder who'll take your call.
Kangar Wear — fashion brand built from zero on Shopify
A US founder with a brand idea and no store. We built the full Shopify storefront from scratch — men's and women's lines, collections, checkout — and shipped it live.
Puff Puff Pass It — built from scratch, then scaled
Built the Shopify store from the ground up, then kept enhancing it — large catalog, age-gating, free-shipping logic, and 3,000+ verified reviews live on site.
Bird Pick Tea — migrated off Magento onto Shopify
Replatformed a established tea brand from Magento to Shopify — full catalog migration, multi-currency, and a cleaner storefront the team can actually run.
Mrs. Tea — store enhancement for a functional tea brand
Enhanced an existing Shopify store for an Australian functional-tea brand — sharper storefront, wholesale portal, and subscription, tuned around how customers buy.
Homelegance USA — built from scratch + SEO
Built a large-catalog furniture store from the ground up and laid the SEO foundation — structure that holds up across thousands of products.
Glamour Luxe Beauty — new store, built from scratch
A brand-new beauty store built from the ground up — storefront, catalog, and checkout shipped live for a growing beauty brand.
VA Glamour Beauty — new Australian beauty store, built from scratch
A second beauty store built from the ground up for the Australian market — storefront, catalog, and checkout, shipped live.
NexAuto — full build cycle for a UAE car-service platform
Owned the full build cycle for a Dubai car-service brand — UI/UX through integration, a booking system, and service-contract flows. Pickup-to-delivery car care, online.
Diviners — design system + build with CRM and LLM under the hood
Designed and built the platform from scratch — a full design system on top, with CRM and LLM integrations underneath supporting events, content, and community across EN/VI.
ANLAP — large corporate / B2B build for a Vietnamese manufacturer
A large corporate B2B build for one of Vietnam's established manufacturers — structured to present decades of capability, services, and capacity to industrial buyers.
Ranpolaris — travel-booking site for a Da Nang tour operator
A travel-booking site for a Da Nang tour operator — tours, private transfers, car rental and activities, with multi-currency and multi-channel contact built for international travellers.
TL Portraitz — Wix site for a Canadian wedding photographer
A Wix site for an Edmonton wedding photography and videography studio — portfolio, packages, and booking built to win couples planning their day.
Siam BioLife — launch site for a Thai cannabis B2B startup
A launch site for a new Thai medical-cannabis B2B startup — built to present cultivation, compliance, and capacity credibly to partners and buyers in a regulated category.
Three audiences. One operating system.
Brands
Premium DTC on Shopify Plus or Magento. Luxury fashion, jewellery, beauty, F&B, home/lifestyle.
Agencies
Boutique-to-mid ecommerce agencies in the UK, AU, US, and Asia needing AVOS capability without building the team. White-label or named partner.
Founders
Vietnamese DTC founders scaling into US / UK / AU markets.
A small core team.
An AI-first operating model.
LUMA-E was founded by Leo, a senior ecommerce engineer with 10 years on Magento 2 and Shopify Plus and 200+ shipped projects.
Today LUMA-E runs as a small core team with an AI-first operating model — agents draft specs, review PRs, run audits. That's how we ship AVOS audits in 2 weeks instead of 8. We work direct with brands and white-label with agencies globally.
What changed this week in AI × ecommerce.
Three picks per week, with our take on what it means for your store.
AGNT.Hub
AGNT.Hub lets you spin up persistent AI agents on Shopify or Magento without provisioning servers, so you can attach a personalized recommendation bot or order‑status assistant directly to checkout flows. Try a sandbox integration now and monitor latency and cost before scaling.
Claude Opus 4.7 and Fable 5 released — longer agentic tool use, faster output
For ecom: agentic checkout copilots and CS bots get more durable across multi-step tool calls. Worth retesting flows that broke on 4.5 due to context window or tool fatigue.
Shopify Sidekick adds product copy + automated workflow generation
For merchants who pay agencies for boilerplate copy and Flow setup — significant cost shift. The quality is competitive with mid-tier copywriters for SKU descriptions, weaker for brand narrative.
Start with a 2-week audit.
Fixed scope. Shareable report. Tell us what you're shipping — we'll tell you if AVOS fits.
Or try the free 5-minute grader first