Core delivery work·AVOS sits on top →
CASE · NEW BUILD · BEAUTY D2C (AU)

A beauty brand for Australia,
built from scratch.

VA Glamour Beauty is a new beauty brand for the Australian market. LUMA-E built the store from the ground up — storefront, catalog, and checkout — shipped live and ready to sell.

Client
VA Glamour Beauty
Sector
Beauty D2C (Australia)
Engagement
Ground-up build
Status
● Live
01 · The brief

A new market, a new store.

VA Glamour needed a complete store built from scratch for Australian shoppers — built to the same standard as a brand that's been around.

02 · What we built

Full store, ground-up.

Storefront, catalog, and checkout built end-to-end for the Australian beauty market.

  • Custom storefront for the AU beauty market
  • Product catalog + collection structure
  • Conversion-ready checkout
  • Mobile-first across the store
03 · Outcome

Live and selling.

Launched as a complete, sellable store for the AU market.

New

Built from scratch

Complete store, ground-up.

AU

Market

Built for Australian shoppers.

Live

Status

Shipped + selling.

ENTERING A NEW MARKET?

Launch a store built
for where you sell.

Same ground-up build we shipped for VA Glamour.

Book 30-min call See all work