Built from scratch.
Then scaled to 3,000+ reviews.
Puff Puff Pass It is a US smoking-accessories retailer. LUMA-E built the Shopify store from the ground up, then kept enhancing it over time — a deep multi-category catalog, age-verification, free-shipping thresholds, bundles, and a review system now showing 3,000+ verified reviews.
A full store, then continuous improvement.
The brand needed a store built from scratch that could carry a large, multi-category catalog and grow with the business — not a one-off build, but a foundation to keep enhancing.
Ground-up build, then layered enhancements.
We shipped the initial Shopify store, then kept improving it: catalog depth across many categories, compliance gating, shipping incentives, and merchandising that scales.
- Full Shopify build across many product categories (vapes, bongs, rigs, accessories…)
- Age-verification gate (21+) for compliance
- Free-shipping threshold + cart incentive logic
- Bundles / mystery-box merchandising
- Review system — 3,000+ verified reviews surfaced on site
- Ongoing enhancements over time
A store that kept growing.
What started as a ground-up build became an ongoing relationship — the store now carries a deep catalog with thousands of reviews as social proof.
Built from scratch
Full Shopify store, ground-up.
Verified reviews
Social proof surfaced on site.
Enhancement
Continuous improvement over time.
Build it right,
then keep scaling.
Same build-and-grow model we ran for Puff Puff Pass It.