An existing store,
tuned to convert.
Mrs. Tea is an Australian functional herbal-tea brand. The store already existed — LUMA-E came in to enhance it: a sharper storefront, a wholesale login path, subscription, and merchandising organised around the brand's wellness collections.
Good brand, store could do more.
Mrs. Tea had a strong brand and a real product range, but the store wasn't pulling its weight. The work was enhancement, not a rebuild — sharpen the storefront, support wholesale and subscription, and organise the range so customers find the right blend fast.
Enhancements where they matter.
We worked on the existing Shopify store, improving the parts that move the needle for a wellness brand.
- Sharper storefront aligned to the brand
- Wellness collections (sleep, digestion, immunity, mood)
- Wholesale login / B2B path
- Subscription support for repeat purchase
- Review surfacing for social proof
A store that works harder.
The enhancements gave the brand a storefront that supports both retail and wholesale, with subscription for repeat revenue.
Wholesale path
Wholesale login + retail in one store.
Subscription
Repeat-purchase support added.
Status
Enhanced + running.
Enhance what you have
before you rebuild.
Same enhancement approach we ran for Mrs. Tea.