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OTB Group
Shopify Plus B2BLuxury Fashion
Multi-brand portal
9 brands
Challenge
OTB Group operates 9 luxury brands (Diesel, Maison Margiela, Marni, Jil Sander, Viktor&Rolf, and others). Their wholesale buyers needed a single portal to browse, select, and order across all brands — with brand-specific catalogs, pricing, and seasonal collections.
What we built
→Single B2B portal serving 9 brand catalogs
→Brand-specific storefronts with unified buyer authentication
→Seasonal collection management with pre-order workflows
→Custom pricing per buyer + per brand + per region
→Bulk ordering with SKU import (CSV/Excel)
→Integration with OTB's ERP for real-time inventory + order status
Results
9 brands consolidated into 1 buyer-facing portal
Order processing time reduced 60%
Buyer self-service adoption at 85% within 3 months
Seasonal onboarding cycle shortened from 6 weeks to 2 weeks
Tech stack
Shopify PlusCustom B2B AppSAP IntegrationNextJSAlgolia Search