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Homelegance USA
Custom B2B PortalB2B Wholesale Furniture
Real-time inventory
11 DCs
Challenge
Homelegance USA distributes bedroom, dining, living, and office furniture to independent retailers across US and Canada. Their legacy catalog stack required dealers to call or email for stock checks — slow, error-prone, and blocking reorders. They needed a modern self-serve dealer portal without disrupting EDI flows to enterprise retailer accounts.
What we built
→Self-serve dealer portal with live inventory across 11 distribution centers
→Tiered pricing engine per dealer tier (independent, regional, national)
→Real-time ERP integration (SAP) for stock + order status sync
→EDI bridge preserved for existing enterprise retailer accounts
→Mobile-first dealer ordering experience (sales reps on the floor)
→Reorder shortcuts: 1-click from order history, saved templates
Results
Dealer reorder rate up 42% in first quarter post-launch
Stock-check support tickets reduced 70%
Sales rep productivity +30% with mobile ordering
Zero disruption to existing EDI retailer flows
Tech stack
Magento Open SourceMySQLSAP integrationRedisCloudflareTwilio (SMS notifications)