ABOUT AMERICANSTANDARD VIETNAM
As one of the most iconic brands in sanitary ware, American Standard has earned the trust of its customers by constantly delivering style, quality, and reliability to their bathrooms. Today, backed by more than 140 years of pioneering legacy, American Standard continues to raise the bar in delivering dependable bathroom solutions that combine purposeful designs and innovative technologies to create inviting bathroom sanctuaries offering ultimate comfort and performance to its customers.
Making life healthier, safer and more beautiful at home, at work, around town and throughout the world ― that is the vision of American Standard.
Globally connected with strong sales presence in over 20 countries plus manufacturing and research facilities in Asia, American Standard stays attuned to consumer needs and anticipates emerging trends through active customer engagement.
Led by a dynamic team of in-house designers based in Asia, American Standard offers high performing toilets, stylish faucets and wash basins for the bath and kitchen, plus showers, bathtubs and other wellness products that combine human-centric design with innovative functionality.
American Standard offers total project solutions for residential and commercial customers, effectively delivering water-saving products that are used for new construction and replacement/remodeling projects.
American Standard operates under the business unit LIXIL Water Technology which is the world’s largest global leader in sanitary ware. This division operates in 150 countries, with more than 50 production and R&D facilities globally. LIXIL Water Technology business brands include: LIXIL, INAX, GROHE, American Standard, and JAXSON.
CHALLENGES
Understanding the rising trend in online shopping, AmericanStandard decides to deploy a comprehensive eCommerce system to sell products directly to consumers instead of through wholesalers only.
The new system aims to lower the dependency of the brand on physical stores/showrooms, as well as bring a seamlessly luxury shopping experience to all users.
With the new eCommerce website, AmericanStandard would like to provide customers with various promotion campaigns and better customer service both before and after purchase.
OUR SOLUTION: EXPERIENCE THE WORLD'S BEST ECOMMERCE PLATFORM
eCommerce system development on Magento
As consulted by LUMAECOM, American’s new eCommerce system is built on the Magento platform, in which admins can manage and classify all products/services via customer groups right on the backend. Not just featuring great management over product data, the order management system of Magento also works flawlessly, thus the admins’ workload being reduced dramatically with automatic order management from top to bottom.
Besides, website content like product information, blogs, news, and events are also effectively optimized for SEO, making it easier for users to locate the website. Moreover, AmericanStandard is able to create, implement and manage promotions and discounts right on the back-end website.
ERP system integration
Not just deploying the new eCommerce system, we also integrates it into the existing Pentamic ERP system of AmericanStandard. Thus, all data is updated automatically in real-time without any need for manual effort.
Whenever an order is placed, all data will be sent to both the eCommerce and ERP systems of AmericanStandard. Besides completing the order, admins can utilize this data in other marketing, upselling, and customer care activities. The product or inventory information is also automatically updated in both systems, assuring accuracy and avoiding time-consuming manual tasks.
Order fulfillment with Delivery Solution and Payment Gateway Integration
To improve the whole shopping experience, we integrates VNPost and Viettel Post shipping services as well as VNPT EPAY payment gateway into AmericanStandard Magento system.
The purchase invoice is synced directly to the back-end and delivery status is synchronously managed for delivery partners. Order processing is also displayed on the customer’s account making it easy to know the status of products.
