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Premium supplements for performance & recovery — built for Europe's fitness community.
Project Overview
PowrPlus is a health and fitness brand offering high-quality supplements designed to enhance performance and recovery for active individuals across Europe. Despite a strong product lineup, their digital storefront didn't match — checkout friction, limited payment options, and a fragmented fulfillment process were holding back growth.
LUMA.E was brought in to deliver a complete Shopify eCommerce solution: from UX design to logistics integration, transforming PowrPlus into a performance-grade online brand ready to scale.
LUMA.E was brought in to deliver a complete Shopify eCommerce solution: from UX design to logistics integration, transforming PowrPlus into a performance-grade online brand ready to scale.
Preliminary Designs or Layouts
Before development, LUMA.E mapped the full customer journey to identify drop-off points. The visual direction was built around PowrPlus's brand identity: high-energy, clean, and confidence-inspiring.
- Mobile-first layouts optimized for on-the-go browsing
- Streamlined product discovery with intuitive collection filtering
- High-impact product pages with ingredient breakdowns and social proof
- Conversion-focused checkout flow with minimal steps
Interactive prototypes were shared with the client before development — enabling rapid feedback and reducing revision cycles during build.
What We've Done
We've developed the Modern HR Platform to revolutionize human resource management, incorporating advanced features like automated payroll, real-time analytics, and AI-driven recruitment tools. Our platform enhances efficiency and accuracy in HR tasks, supports remote and hybrid work models, and ensures robust data security. It facilitates seamless integration with other business systems and offers intuitive
- UX/UI Design: Intuitive interface to streamline product discovery. Custom Shopify theme aligned with PowrPlus’s bold, clean brand identity.
- Payment Integration: Secure, multi-currency payment gateways with PCI-compliant checkout — covering customers across European markets.
- Installment Options: BNPL payment plans to improve accessibility and reduce cart abandonment on higher-value supplement bundles.
- 3PL Integration: Direct 3PL integration with real-time inventory sync, automated order routing, and tracking — for efficient EU-wide delivery.
Building A Successful Client-Agency Relationship
LUMA.E operated as a technical co-pilot for the PowrPlus team — not a remote vendor. Weekly syncs, shared task boards, and transparent reporting kept both sides aligned throughout the five-week sprint. PowrPlus brought deep product and fitness domain knowledge; LUMA.E brought the eCommerce architecture to turn it into a market-ready experience.
Project Results
The result is a polished, high-performance Shopify store that elevates PowrPlus's online presence and delivers a smooth shopping experience across Europe. The BNPL option unlocked higher-value basket sizes, while 3PL integration freed the team to focus on product and community — not logistics. A scalable foundation for continued growth in the European fitness market.
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