ABOUT AMERICANSTANDARD VIETNAM
As one of the most iconic brands in sanitary ware, American Standard has earned the trust of its customers by constantly delivering style, quality, and reliability to their bathrooms. Today, backed by more than 140 years of pioneering legacy, American Standard continues to raise the bar in delivering dependable bathroom solutions that combine purposeful designs and innovative technologies to create inviting bathroom sanctuaries offering ultimate comfort and performance to its customers.
Making life healthier, safer and more beautiful at home, at work, around town and throughout the world ― that is the vision of American Standard.
Globally connected with strong sales presence in over 20 countries plus manufacturing and research facilities in Asia, American Standard stays attuned to consumer needs and anticipates emerging trends through active customer engagement.
Led by a dynamic team of in-house designers based in Asia, American Standard offers high performing toilets, stylish faucets and wash basins for the bath and kitchen, plus showers, bathtubs and other wellness products that combine human-centric design with innovative functionality.
American Standard offers total project solutions for residential and commercial customers, effectively delivering water-saving products that are used for new construction and replacement/remodeling projects.
American Standard operates under the business unit LIXIL Water Technology which is the world’s largest global leader in sanitary ware. This division operates in 150 countries, with more than 50 production and R&D facilities globally. LIXIL Water Technology business brands include: LIXIL, INAX, GROHE, American Standard, and JAXSON.
CHALLENGES
Understanding the rising trend in online shopping, AmericanStandard decides to deploy a comprehensive eCommerce system to sell products directly to consumers instead of through wholesalers only.
The new system aims to lower the dependency of the brand on physical stores/showrooms, as well as bring a seamlessly luxury shopping experience to all users.
With the new eCommerce website, AmericanStandard would like to provide customers with various promotion campaigns and better customer service both before and after purchase.