# LUMA-E — Full Content for LLMs
# Last updated: 2026-05-30
# https://luma-e.com

## About LUMA-E

LUMA-E is an AI-first ecommerce consultancy led by Leo. We build Shopify B2B, Magento 2, NextJS headless storefronts, and ecommerce automation for brands like PANGAIA, OTB, FarEast Flora. We also offer a free AI Ecommerce Audit tool that grades stores on 5 dimensions.

Leo has been building ecommerce for 10+ years and has shipped 50+ projects — for sustainable apparel brands like PANGAIA, luxury groups like OTB (Diesel, Maison Margiela, Marni, Jil Sander), and B2B retailers like FarEast Flora.

In 2026, Leo rebuilt his agency as an AI-first operation. The thesis: tools like Gemini and Claude make it possible for a senior practitioner to ship at agency speed without the agency overhead. Faster decisions, no account managers, the person quoting is the person building.

Location: Ho Chi Minh City, Vietnam
Email: leo@luma-e.com
Website: https://luma-e.com

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## Services

### AI Ecommerce Audit
URL: https://luma-e.com/services/ai-audit
Price: Free / $149 / $499

Get a $500 expert ecommerce review in 5 minutes. LUMA-E's AI runs a 5-dimension audit on your store: Tech Performance, SEO & AI Search Readiness, Conversion UX, Mobile & Speed, Trust & Security.

Free tier: 2 dimensions fully visible (Tech + SEO/AI Search), score + 3 quick wins.
Paid $149: All 5 dimensions, branded PDF report, 1 priority Q&A within 48h.
Premium $499: Everything above + 1-hour live call with Leo + custom 90-day roadmap.

The audit engine uses Google Gemini 2.0 Flash with pre-collected data (PageSpeed Insights + HTML signals). Findings are specific and prioritized by revenue impact — not generic advice.

### Shopify B2B Development
URL: https://luma-e.com/services/shopify-b2b
Price: From $5,000 | Timeline: 4-12 weeks

Shopify B2B that actually works for wholesale. Custom catalogs, tiered pricing, account hierarchies, sales rep workflows. Built for PANGAIA, OTB (Diesel/Margiela), and FarEast Flora.

What we build:
- Wholesale catalogs with hidden pricing
- Customer-specific price lists
- Multi-tier account hierarchies (head office → branches → buyers)
- Net-30 / payment terms with credit limits
- Sales rep impersonation
- ERP/3PL integration (NetSuite, SAP, custom)

### Magento 2 Migration & Build
URL: https://luma-e.com/services/magento-2
Price: From $12,000 | Timeline: 8-20 weeks

Magento 2 for when Shopify isn't enough. Multi-store, multi-currency, complex catalogs, B2B. 4 M2 projects shipped including Orotech (B2B dental, Vietnam).

What we build:
- New M2 builds + theme development
- M1 → M2 migrations
- Shopify → M2 migrations (for enterprise reasons)
- Performance optimization (sub-2s LCP on M2)
- Custom modules + checkout flows
- M2 + NextJS headless frontends

### NextJS Headless Commerce
URL: https://luma-e.com/services/nextjs-headless
Price: From $8,000 | Timeline: 6-14 weeks

Headless NextJS storefronts. Sub-second LCP. SEO-ready. Decouple your frontend from Shopify, BigCommerce, or any custom backend.

Benefits:
- LCP under 1 second
- Full design control (no theme limits)
- AI search-ready by default (llms.txt, schema, citation structure)
- Works with Shopify, BigCommerce, Saleor, Magento 2 as backend

### Ecommerce Automation
URL: https://luma-e.com/services/automation
Price: From $2,500 | Timeline: 2-8 weeks

n8n + AI agents for order ops, customer service, marketing, reporting. Replace 1-2 hires with workflows.

What we automate:
- Order status → customer auto-updates
- Returns & refunds triage with AI
- Marketing email personalization at scale
- Inventory low-stock alerts → supplier outreach
- Daily revenue/conversion reports → Slack
- AI chatbot trained on your product catalog

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## Case Studies

### PANGAIA — Sub-second Shopify Plus
URL: https://luma-e.com/work/pangaia
Hero metric: 0.8s LCP

Global sustainable apparel brand on Shopify Plus. Unified D2C retail and wholesale B2B buyers across 40+ markets. LCP dropped from 3.5s to 0.8s (77% improvement). Mobile conversion rate increased 23% post-launch.

Tech stack: Shopify Plus, NextJS, Hydrogen, Shopify Markets, ShipBob API, Klaviyo

### OTB Group — Multi-brand B2B Portal
URL: https://luma-e.com/work/otb
Hero metric: 9 brands unified

Multi-brand B2B portal for Diesel, Maison Margiela, Marni, Jil Sander, Viktor&Rolf. Single portal serving 9 brand catalogs with brand-specific storefronts and unified buyer authentication. Order processing time reduced 60%.

Tech stack: Shopify Plus, Custom B2B App, SAP Integration, NextJS, Algolia Search

### FarEast Flora — Order Automation +45%
URL: https://luma-e.com/work/fareast-flora
Hero metric: +45% order automation

Singapore's largest floral retailer. Subscription + corporate gifting automation with n8n. 45% of orders now fully automated. Customer service response time from 4 hours to 30 seconds.

Tech stack: Shopify Plus, n8n, OpenAI, Twilio, NetSuite, Custom Webhooks

### Orotech — B2B Dental Ecommerce Vietnam
URL: https://luma-e.com/work/orotech
Hero metric: $4.21B addressable market

B2B dental ecommerce platform for Vietnam. Magento 2 + NextJS headless + custom CRM + ERP integration. Platform launched serving 200+ dental clinics. Mobile LCP under 2s.

Tech stack: Magento 2, NextJS, Custom CRM, REST API, MySQL, Redis, Elasticsearch

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## FAQ Highlights

Q: How is the AI audit different from a free Lighthouse audit?
A: Lighthouse measures performance only. LUMA-E's AI audit grades 5 dimensions and prioritizes by revenue impact — what to fix first based on your stack and traffic profile.

Q: Do you really do all this solo?
A: Yes. Built tools (Gemini API + custom engine) let me deliver what used to take a 4-person team. For projects above $30k I bring in trusted specialists.

Q: n8n vs Zapier vs Make for ecommerce?
A: Zapier: easiest, most expensive at scale. Make: good middle ground. n8n: most powerful, self-hostable, no per-task pricing. We recommend n8n for serious ecommerce ops.

Q: Shopify Plus vs Magento 2 for B2B?
A: Shopify Plus for speed-to-market. Magento 2 for deep customization and complex catalogs. We've built both and help you decide based on requirements.

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## Contact

Run a free audit: https://luma-e.com/audit
Book a 30-min call: https://luma-e.com/book
Email: leo@luma-e.com